Digital Marketing: A Practical Approach - Paperback
Digital Marketing: A Practical Approach - Paperback
- Free shipping, today only
- More than 100,000 satisfied customers
- 30-day money-back guarantee
Description:
by Alan Charlesworth (Author)
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing.
As well as topic-based exercises, the text also includes practical case-study exercises - based on theory and recognized good practice - which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives.
Key updates to the new edition include:
- The role of the digital influencer
- Direct to Consumer (DTC) and omni-channel retailing
- Individuals' privacy and the role of organizations in gathering and storage of their personal data
- Ethical aspects of digital marketing and its impact on the environment
- SEO and Google's development of the 'zero click'
- Online ad fraud
- Updated online resources available via the author's own site
This essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material.
Author Biography
With a background in sales, service, marketing and education, Alan Charlesworth has been involved in what we now call 'digital marketing' as practitioner, trainer, researcher, teacher, writer and consultant since 1996.
Shipping & Returns
We offer reliable shipping options to ensure your products reach you safely:
- Standard Shipping: 5–10 business days
Delivery times may vary based on your location and unforeseen circumstances.
Return
We have a 14-day return policy, which means you have 14 days after receiving your item to request a return.
To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
To start a return, you can contact us at ali_kefel@yahoo.com.
Secure Checkout
Safe and protected payment process for every order.
Money Back Guarantee
Doesn't fit? No problem! You can exchange or return it anytime, with a 14-day return guarantee.
Everyday Convenience
Useful products that make daily life easier.
Quality Selected
Carefully chosen for reliability and value.
Customer Favorites
Practical solutions loved by shoppers.
Helpful Support
Support for a smooth shopping experience.
Smart. Practical. Everyday.
Useful Solutions for Everyday Living
Discover practical products designed to make daily routines easier, more comfortable, and more enjoyable. From home essentials to wellness tools, every item is selected for convenience, quality, and everyday value.